The real skill is in facilitating a structured conversation and interpreting the information. But remember, you’ll have to read the room to spot the quiet thinkers among those who seek centre stage. And just because somebody is the boss doesn’t necessarily make them right – but of course, you can’t tell them that. So, what [...]

Case studies are a great way to explain what it is that you do and demonstrate the positive outcome for your clients. How you use them is up to you but web content, social media and exhibition stands can be a good place to start. It is the story that counts not how big your client [...]

For those who have been around the advertising business for long enough the days of acetates and colour separations are fast becoming a fading memory. So too is the studio with its heady scent of cow Gum, SpayMount and the occasional slip with a scalpel! This brings to mind the current debate around art versus [...]

‘Boost your Brand’ was the title of this morning’s seminar hosted by Staffordshire Chamber of Commerce. For the seventy five delegates in the room This* agency was asked to shine some light on the topic. Our brief was to impart greater understanding into how the media works, press releases and photo shoots and to look [...]

A marketing agency with bags of experience is usually the hub of a successful campaign. They offer a planning and buying service backed up with consumer insight to help their clients deliver a targeted message and get more bangs for their buck. The service is often backed-up by a creative team to produce relevant and [...]

There are some great reasons to enter awards. One thing is for sure though; if you don’t enter you won’t win. Get your name out there Whether you’re business makes it onto to the shortlist or receives the winner’s accolade, either way there are some valuable opportunities to secure press and online coverage. When word [...]

Over forty local businesses came together to attend a presentation co-hosted between This* agency and client Originem. It provided an insight into how we work closely with the employment services business to achieve a projected £13.5m turnover in just two years. Originem’s MD Chris Clowes, and director Oliver Mason for This* agency made the joint [...]

We thought a few tip for bloggers might be useful. It’s not difficult but by sticking to a few basic principles you can really build your following, enhance the reputation of your business and boost that all-important Google ranking 1: Content is king Think carefully about your audience and make sure that your content is [...]

It’s often thought that finance and cash flow are the big headaches for growing businesses, In fact recruiting and retaining the right people can be every bit as challenging. For many business owners maintaining company culture remains a major concern. Professor Gerry George of the Imperial College London says that when businesses are small they [...]

Good planning and a drive to get more bangs for your buck are at the core of every ad. campaign that we develop. That is certainly the case when we put together and booked a twelve month strategy for Rolux UK. It’s the third time that we’ve worked with the national retailer and installer of [...]