We thought a few tip for bloggers might be useful. It’s not difficult but by sticking to a few basic principles you can really build your following, enhance the reputation of your business and boost that all-important Google ranking
1: Content is king
Think carefully about your audience and make sure that your content is relevant and newsworthy. A well thought out blog with pertinent content and some key phrases is a great way to get found on the net.
2: Publish frequently
By publishing frequently you will significantly improve the ranking of your sight.
3: Watch out for typos, spelling and grammar mistakes
Trying to write quickly is no excuse for not being accurate. And when you’re trying to project the right image for your business, getting the language correct is important. So take a little time, keep the style natural and don’t be afraid to ask somebody to check your blog before you publish.
4: Layout is makes a difference
Good layout improves the readability of any article.
In the case of a blog a conversational style, split into short paragraphs with the use of a few cross heading can make a big difference.
It is worth remembering that a picture speaks a thousand words. It can also draw a reader’s eye to the article and make it more engaging.
5: Keep it brief
Blogs don’t have to be long. So if you have a lot to say think about publishing a series of instalments, which has the added advantage of encouraging the readers back to your blog again.
6: Get to the point
As a guide, readers should be able to tell within three seconds what your blog is about. So think carefully about the headline and make sure you grab their interest before they decide to move on.